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Second, Microsoft will infuse AI in everything from its software to its laptops in an effort to improve the customer experience.Īnd third, the company will leverage AI to improve all aspects of its internal operations. Meanwhile Microsoft’s AI initiatives are now split between two executives, Scott Guthrie, EVP of Cloud & AI, and Harry Shum, EVP of AI & Research.īased on these changes, it seems that Microsoft will pursue AI through three different strategies.įirst, it will cater to customers looking to add AI functionality to their applications by offering AI developer tools and services in Azure.
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Once a core business for Microsoft, Windows now falls under the leadership of Rajesh Jha, EVP of Experiences & Devices, as one of the many products under Jha’s purview. This growth is due in part to recent leadership changes that prioritize key areas like cloud, AI, and gaming. In March 2018, Nadella announced leadership changes that resulted in two major organizational developments: deprioritizing Windows, while prioritizing AI. Since Satya Nadella replaced Steve Ballmer as CEO in February 2014, Microsoft’s value has grown by approximately 200%. Many of these investment initiatives report to the EVP of Business Development, Peggy Johnson. Johnson was responsible for most of these changes and has also introduced new initiatives to boost investment returns.
Microsoft Ventures was renamed to M12 in April 2018, while Microsoft Accelerator was renamed as Microsoft ScaleUp in February 2018. These include Microsoft’s venture capital arm, M12, Microsoft’s accelerator, ScaleUp, and other initiatives like Microsoft for Startups. In addition to its in-house efforts, Microsoft has a number of initiatives that look to support promising young businesses. These products are bucketed into the company’s More Personal Computing segment.
Outside of enterprise technology, Microsoft generates revenue from products like Xbox and Microsoft Surface, among others areas. Microsoft’s Intelligence Cloud segment includes cloud platform Azure, the Visual Studio developer platform, and Windows Server, a version of Microsoft’s proprietary operating system optimized for running in the cloud. The Productivity & Business Processes segment includes software products like Office 365, Skype, LinkedIn, and Microsoft’s ERP (enterprise resource planning) and CRM (customer relationship management) platform, Dynamic 365. The majority of Microsoft’s revenue comes from its enterprise technologies, which fall under its Intelligent Cloud and Productivity & Business Processes segments. Microsoft, which has had several structural changes in recent years, currently buckets its products and services into three main segments: Microsoft’s structure & history Key segments